Showing posts with label menus. Show all posts
Showing posts with label menus. Show all posts

Wednesday, March 23, 2011

Foreigners in Japan: Where Are the Leaders? Where Have All the Real Men Gone?

I have read about a time when "real" men were considered the "strong, silent type."
DAVID BOWIE - YOUNG AMERICANS
"Where have all papa's heroes gone?"


Where have all the strong silent types gone today? Previously, I asked what lessons did panicking and running away from Japan - without thinking and doing some cursory, calm and level-headed risk assessment - teach our staff and associates about what kind of people we are? 


In an earlier blog post entitled: Tokyo Crisis Update: Nuclear Meltdown, Drama Queens, TV News and Coca-Cola.


I will, here, take this chance to strongly criticize the foreign management of Coca-Cola Japan for showing such a compete lack of responsibility to their employees and to the Japanese people. So much for Corporate Social Responsibility, eh Coca-Cola? Also, so much for dedication to your work and company. Leaving on a "business trip"? Disgusting. Don't you clowns have the guts to even say that you are running away? Saying that it is a "business trip" allows you to get paid from your company at the same time you skirt your responsibilities all the while you expect that your staff and workers continue on like everyday? If I were your boss, we'd definitely have more than a few words about this. I'd probably fire you.

I can understand you sending your family away... But you running away too? And then expecting to get paid at the same time!? 

In that article, I take Coca-Cola Japan executives to the mat for their cowardice and dishonesty. But you can be sure that they are no more or less guilty than many foreign upper-management at other companies. The Japanese have lost respect for those people. Their positions of authority have been completely compromised. In many cases, their companies should start to look for replacements.


It takes a very long time to build trust. It takes one action to destroy that trust. The Japanese no longer trust these people.

I have even written in Nuclear Disaster: The Scorecard So Far how the back lash against these people has begun:

If the situation were so bad and they bothered to make rational decisions - while showing a tiny bit of leadership qualities - then they'd have had the guts to say that they were running away and told the Japanese staff to go home; or they would have sent their families away and stayed with the ship. I know for first hand fact that the Japanese staff left over by their panicking foreign bosses have very little respect for those people. They probably should have zero; which were just about the odds of a nuclear disaster hitting Tokyo.

Let me give you an example of a leader who deserves massive respect and knows how to make a company culture whereby his staff and workers will follow him to the end of the earth. I heard from an extremely reliable source that, during the crisis, the foreign president of Godiva chocolates, Jerome Chouchan, decided to send his family away but he stayed on because he said that he felt like, "If I leave now and leave my Japanese staff to fend for themselves it would be like the captain leaving the sinking ship first." He said this and this gentleman is a French citizen! (This means you other westerners who diss the French must bow their heads.) Bravo!

Don't believe me? I also posted about how the ridicule has begun amongst the Japanese in New Word in Japanese Lexicon: "Fly-Jin":

Akiko Fujita tweets, Learned new term tonight: "Fly-Jin." Foreigners who fled Japan.



Perhpas even worse than the disrespect we have created, what about the longer lasting, and more devastating effects did our actions teach our children? What did our actions teach them as to how to handle themselves in the case of an emergency? You can bet your bottom dollar that our kids will face more than one emergency in their lives. What a great lesson in responsibility and calm, level headed thinking did our blind panic teach them?



What will our children think of us when they grow older and compare us to, say, our grandparents who sacrificed all and fought and died in World War II?


Where have all the real men gone?  

Thursday, May 20, 2010

What Should My Corporate Web-Page Look Like?

Lots of people ask me to show them a good example of what a corporate web page should look like... That's a tough question to answer. But I'm going to show you two ideas that might get your brain working and point you in the right direction.


Of course what your corporate web page looks like depends a lot on what kind of business you are in. If you are Toy-R-Us, then your site might be fun and colorful... But this type of image is not good for a company that does, say, Liposuction or performs frontal lobotomies. So spend a lot of time thinking about what your company stands for...


As I have mentioned in other posts, here, and here, you have to give in order to get people to come visit your site; people have to be motivated to go to your site or they won't come. They'll be motivated by free give-aways or by free content that is useful and beneficial to them.


Anyway, I do not want to get into a long discussion about what the difference between Web 1.0 and Web 2.0 at this moment (I promise that I will explain this, in detail for you, by the end of this weekend)... So just let me jump forward to two examples of fun pages that are up now and doing well.


The first example is of Monty Python's Flying Circus page on YouTube.

The YouTube page bio reads:


"For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands.

We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube.

No more of those crap quality videos you've been posting. We're giving you the real thing - HQ videos delivered straight from our vault.

What's more, we're taking our most viewed clips and uploading brand new HQ versions. And what's even more, we're letting you see absolutely everything for free. So there!

But we want something in return.

None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years."



So Monty Python creates this great page (that does allow comments - so it is a start at Web 2.0) and what were the results? Amazingly, it created renewed interest and Amazon.com sales of Monty Python's products (CDs, DVDs, books) exploded up 23,000%!  


This was a campaign I arranged for Domino Pizza.
5 Lucky couples buy a pizza and win a vacation to Macau!


Another good example of a company that I have been working with who really "gets it" is Domino Pizza Japan. Their page isn't perfect, but, for now is pretty darned-near perfect. The guys handling this for Domino Pizza, Mssrs. Ikeda, Karasawa, and Higa deserve some kind of award!


Domino Pizza has the right idea about their web business. Their landing page has videos, contests, and free games for people to play.


This is genius because, if they can make money off the web page itself, then they create their own media, replacing the old "advertise on TV or print" model.


The results?


Their web page gets over 1.2 million unique users per month... They have an e-mail magazine mailing list of over 750,000 people... 


Domino Pizza Japan also "gets" the idea that their pizza boxes and menus are "media" too! In fact, I am now arranging a few campaigns this year whereby 4 or 5 couples who order Domino Pizza through the Internet and sign -up for the e-mail magazine get the chance to win all expense paid vacations to Europe or the United States. 


Who wouldn't want to join a contest like that?


I have also arranged a contest for people to visit Croatia this year along with several other vacation spots. The fans of Domino Pizza get a chance to visit one of Europe's most beautiful countries and the airlines and Croatia win too because the campaign is featured on Domino Pizza homepage and in 5.5 million menus that Domino Pizza prints...


Zagreb is one of the most beautiful cities in Europe.
Croatia is "The Mediterranean As It Once Was"... Beautiful!


Don't forget that those Domino Pizza menus are powerful media as they are kept by the people on their refrigerators by magnets for a month or two... What a great vehicle for promotion.


The customers win, Domino Pizza wins and Croatia wins. Everyone is happy...




I'll have more on these types of mutually beneficial promotion tie-ups later this year as this is my forte... and what I spend most of my time doing. It is the future of advertising and marketing in, not only Japan, but the world. Don't forget, Google gives away everything for free and is one of the most profitable companies in the entire world.


So when Domino Pizza and the government of Croatia get together and start giving away things for free, they both get great promotion and new customers and everybody wins! Of course, it is free!


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Keywords:


Domino Pizza, Croatia, Google, free, Dubrovnik, Zagreb, Europe, menus, advertise, TV, print, Monty Python, Toy-R-Us, web 1.0, web 2.0, unique users, e-mail magazine 











 
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