Showing posts with label Burger King. Show all posts
Showing posts with label Burger King. Show all posts

Tuesday, November 30, 2010

Okinawa (Ryukyu Kingdom) King & Queen Contest 2010

Okinawa is also known as the Ryukyu Islands. Every year they celebrate their heritage with a King and Queen contest. I thought you might like this very well made video!

From Discover Okinawa:

Discover Okinawa:

The 17th Shurijo Castle Park Mid-Autumn Celebration
Ryukyu Kingdom King & Queen Contest 2010
September 19th, 2010
At Shurijo Castle Park: Una Forecourt
国営沖縄記念公園(首里城公園):御庭特設ステージ
In Naha City, Okinawa

On Ryukyu Kingdom King & Queen Contest, 10 candidates, 5 men and 5 women, promote themselves on the stage.

After chosen, the preceding year king and queen show up with full dressed and perform inheriting ceremony.

New king and queen will participate in annual events held in Shuri-Jo Castle such as the Sappo Gishiki (Enthronement Ceremony for A New King), the Ryukyu Kingdom Royal Procession and the Chohai Okishiki (New Year's Ceremony.)

Please join "Visit Okinawa Japan" / "What's up! Okinawa" Fan page:
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http://circle.zoome.jp/OKINAWAnet


Thursday, September 16, 2010

Burger King Japan introduces the "All You Can Eat Whopper" campaign.

Now, really. When you stop to think about this... It is really disgusting.


Asahi.com news has announced: From yesterday September 16th until October 15th Burger King Japan has introduced their new promotional campaign for Japan. For ¥750 yen, you can eat all the Burger King Whoppers you like within a 30 minute period.


バーガーキング・ジャパンは、16日~10月15日までの期間限定で、ハンバーガー「WHOPPER(ワッパー)」のおかわりができるようにする。「“B”iking(バイキング)」と銘打った初の試み。MMサイズ以上のバーガーと飲み物やポテトなどのセットメニュー(基本価格税込み750円)を完食すれば、30分間は追加で注文できる


I think this campaign is basically a "Eat 'til you puke" type of concept.


What kind of an idiot thought of this?


In Japan, it is well-known that, generally, if you do not capture the imagination of women, you aren't going to make it. I think that a campaign like will not only NOT capture the imagination of the women in this country (a country that is constantly in diet-craze mode) but it will be a massive turn-off. Burger King people... If you don't go for the women in Japan, then might as well close up shop right now... Fat Japanese guys will probably setlle for convenience store bento, thank you. 


Just the sound of this campaign "smells" bad.


This kind of campaign might go pretty well in some places in the USA where obesity is the norm, but in Japan, this sort of campaign will just turn people off.  


Burger King had shops in Japan before but they went bankrupt... I think with campaigns like this, they will probably go bankrupt again.


I asked my Japanese wife what she thought of this and she said, "Who is going to eat that? Nobody!" My 6-year-old son said, "That makes me want to throw up."


Yes. This is an idiot promotion. If Burger King had any brains or a promotion company that understood Japan at all, they be doing something else like just giving away a thousand burgers to the first 1000 customers or something. It is basic and common sense that, after any sort of food, music, entertainment, whatever, you always leave with the audience wanting more....


With all-you-can-eat Whoppers you will leave with the audience wanting to throw up and never even wanting to smell those burgers again. This promotion is a royal FAIL! 


Thanks to my good friend Graham Carpenter for turning me onto this.


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Keywords: Burger King, Mike Rogers, Hamburger, Marketing Japan, Whopper, Mike in Tokyo Rogers, all-you-can-eat
 
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