Showing posts with label Domino Pizza. Show all posts
Showing posts with label Domino Pizza. Show all posts

Wednesday, February 2, 2011

Win a Vacation to Croatia with Domino Pizza Starting Today!!!

Domino Pizza does it again!

VISIT CROATIA FOR FREE!

Once again, Domino Pizza has a great campaign starting today! How do they keep coming up with these great campaigns?

Two lucky people will win a vacation to Croatia on Austrian Airlines courtesy of Domino Pizza, Croatia Tourism, Japan Travel Bureau, and Austrian Airlines. The contest begins today!!!


From today, Feb. 3, 2011 until Feb. 17, 2011, if you go to Domino Pizza website and become an e-mail  member, you get the chance to win a vacation to Croatia! There is no purchase necessary!




It's all a part of the Domino Pizza "Heartful" campaign for Valentine's Day 2011! You can order a heart-shaped Domino Pizza between Feb. 10, 2011 until Feb. 14, 2011  and have it sent to that special person (if you order online, you get a 5% discount too!) And, you get a chance to win a vacation for two for 4 nights and 6 days in heartful Croatia!

What a fantastic promotion! I'm going to order one for my wife! Do you think she'll get mad if my son and I eat it all?

Fly in style with Austrian Airlines

200 people will also win Croatia Hearts and Lavender

This campaign is supported by
 






Thursday, November 25, 2010

Win a Vacation to Croatia with Domino Pizza

This just in and not officially announced (nor confirmed):

Rumor has it that Domino Pizza Japan will make a Valentine's Day Heart-Shaped Pizza this next year (Feb. 2011).

Anyone who is a part of their e-mail magazine or web-member will get the chance to win a vacation to Croatia - The Mediterranean the way it used to be! (Whether they are ordering a pizza or not - just join Domino Pizza as a member!)

The campaign looks like it will be announced in January! Stay tuned!

Croatia Tourism Japan website

Thursday, November 4, 2010

Domino Pizza $30,000 (USD) an Hour Promotion a Smash Success!

I went to Domino Pizza Japan's HQ today to talk to my point man for marketing, Mr. Karasawa, and he told me that the 25th Annniversary promotion for Domino pizza has been a complete success.

This blog was the first place in the world to announce this information in English (Thank you! Thank you! Pat myself on the back...) and now it is everywhere. Mr. Karasawa has told me that he has gotten inquiries from Europe and the Americas. So have I actually.


We talked about this promotion long ago and I told him that I think this sort of thing is the best way to promote anything nowadays. This particular plan was not put in place by my company but I helped suggest and run these sorts of promotions with Domino Pizza (and other companies and GTO's as well as airlines) in Japan.

We have some more fantastic promotions coming up in the next few months that I cannot announce just yet but stay tuned to this blog for the fastest announcements!

Credibility is difficult to get and even harder to buy. Whenever you see, say, a full page ad in a newspaper that says something like, "This restaurant XYZ is great!" Do you go? No. No one does anymore.

But when your friend tell you that, "That XYZ restaurant is great!" Then you consider going. It is this sort of word-of-mouth promotion that requires people with good ideas to get the message out in 2010 and beyond.

I am proud to be a part of these sorts of promotions... It especially pleased me when Mr. Karasawa said,

"This is one of the best promotions we've ever had and it was dirt cheap!"

For more information in English click here.


In Japanese click here.


Details will be announced soon. See the web site here: http://www.250man.jp/

Domino Pizza Japan site.

Thursday, October 28, 2010

The $30,000 Dollar an Hour Job

Domino Pizza Japan is celebrating their 25th anniversary in style.



Yahoo reports that Domino Pizza  is holding an awesome promotion whereby they are advertising on Social Media and the Internet only for a part-timer to come and work for merely one hour and get paid ¥2,500,000 (that's about $30,000 USD).

What a great promotion!

Details will be announced soon. See the web site here: http://www.250man.jp/

Domino Pizza Japan site.

Domino Pizza Japan English website.

Monday, October 18, 2010

In Tokyo? Win a Free Domino Pizza Tonight!

Listen to me as a guest on 76.1 InterFM tonight. I will be a guest on BAM! (9 pm ~ 11 pm) and 10 people will win a ¥2,000 coupon for pizza at Domino Pizza! (Heck, listen every night and ten people will win a coupon every night!


See here for more details:

Foreign in Japan? It's Not a Struggle to Order Pizza Anymore

Today I went to Domino Pizza HQ in Tokyo and heard about all the cool new promotions that they are doing.


The most interesting one is that they've started an all-English website that allows non-Japanese speakers to order a pizza online in English.

It's that simple!


The webpage is here: www.dominos.jp/eng/

Brooklyn Pizza! Order one and get one more free (Offer ends 10/31/10)

Get this (even if you are Japanese!) if you order one Brooklyn Pizza you get another one ABSOLUTELY FREE! (Offer expires 10/31/10!)

So, get on it! ORDER ONLINE HERE! AND BOOKMARK THE PAGE!

Domino Pizza English Web page is open for business and it's about time!

Thursday, May 20, 2010

What Should My Corporate Web-Page Look Like?

Lots of people ask me to show them a good example of what a corporate web page should look like... That's a tough question to answer. But I'm going to show you two ideas that might get your brain working and point you in the right direction.


Of course what your corporate web page looks like depends a lot on what kind of business you are in. If you are Toy-R-Us, then your site might be fun and colorful... But this type of image is not good for a company that does, say, Liposuction or performs frontal lobotomies. So spend a lot of time thinking about what your company stands for...


As I have mentioned in other posts, here, and here, you have to give in order to get people to come visit your site; people have to be motivated to go to your site or they won't come. They'll be motivated by free give-aways or by free content that is useful and beneficial to them.


Anyway, I do not want to get into a long discussion about what the difference between Web 1.0 and Web 2.0 at this moment (I promise that I will explain this, in detail for you, by the end of this weekend)... So just let me jump forward to two examples of fun pages that are up now and doing well.


The first example is of Monty Python's Flying Circus page on YouTube.

The YouTube page bio reads:


"For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands.

We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube.

No more of those crap quality videos you've been posting. We're giving you the real thing - HQ videos delivered straight from our vault.

What's more, we're taking our most viewed clips and uploading brand new HQ versions. And what's even more, we're letting you see absolutely everything for free. So there!

But we want something in return.

None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years."



So Monty Python creates this great page (that does allow comments - so it is a start at Web 2.0) and what were the results? Amazingly, it created renewed interest and Amazon.com sales of Monty Python's products (CDs, DVDs, books) exploded up 23,000%!  


This was a campaign I arranged for Domino Pizza.
5 Lucky couples buy a pizza and win a vacation to Macau!


Another good example of a company that I have been working with who really "gets it" is Domino Pizza Japan. Their page isn't perfect, but, for now is pretty darned-near perfect. The guys handling this for Domino Pizza, Mssrs. Ikeda, Karasawa, and Higa deserve some kind of award!


Domino Pizza has the right idea about their web business. Their landing page has videos, contests, and free games for people to play.


This is genius because, if they can make money off the web page itself, then they create their own media, replacing the old "advertise on TV or print" model.


The results?


Their web page gets over 1.2 million unique users per month... They have an e-mail magazine mailing list of over 750,000 people... 


Domino Pizza Japan also "gets" the idea that their pizza boxes and menus are "media" too! In fact, I am now arranging a few campaigns this year whereby 4 or 5 couples who order Domino Pizza through the Internet and sign -up for the e-mail magazine get the chance to win all expense paid vacations to Europe or the United States. 


Who wouldn't want to join a contest like that?


I have also arranged a contest for people to visit Croatia this year along with several other vacation spots. The fans of Domino Pizza get a chance to visit one of Europe's most beautiful countries and the airlines and Croatia win too because the campaign is featured on Domino Pizza homepage and in 5.5 million menus that Domino Pizza prints...


Zagreb is one of the most beautiful cities in Europe.
Croatia is "The Mediterranean As It Once Was"... Beautiful!


Don't forget that those Domino Pizza menus are powerful media as they are kept by the people on their refrigerators by magnets for a month or two... What a great vehicle for promotion.


The customers win, Domino Pizza wins and Croatia wins. Everyone is happy...




I'll have more on these types of mutually beneficial promotion tie-ups later this year as this is my forte... and what I spend most of my time doing. It is the future of advertising and marketing in, not only Japan, but the world. Don't forget, Google gives away everything for free and is one of the most profitable companies in the entire world.


So when Domino Pizza and the government of Croatia get together and start giving away things for free, they both get great promotion and new customers and everybody wins! Of course, it is free!


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Keywords:


Domino Pizza, Croatia, Google, free, Dubrovnik, Zagreb, Europe, menus, advertise, TV, print, Monty Python, Toy-R-Us, web 1.0, web 2.0, unique users, e-mail magazine 











 
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