Showing posts with label JATA. Show all posts
Showing posts with label JATA. Show all posts

Thursday, May 26, 2011

Japan Travel Market Out of Favor with Europe

Yesterday, I had lunch with one of the chief directors of an organization called ANTOR. I work with him as an advisor for promotion for his country and help them with marketing and promotion for Japan.




While every other European nation has seen travel and travelers from Japan drop precipitously over these last 3 years his country has seen a 300% increase in travelers from Japan! Yes. Yes. Thank you for your kind applause. Thank you. Thank you.


... That is until the March 11, 2011 disaster struck. 


After that catastrophe, business across the board in Japan has dropped off a cliff for most sectors of the market and travel is one of the hardest hit. 


He related to me many of his worries and travails concerning Japan and the travel market.


Somethings he told me that really surprised me were that:


*After the March 11, 2011 earthquake, tsunami and nuclear accident in Japan, and some European nations citizens left Japan, many government tourism agencies have moved their offices permanently out of Japan and into China.


* Many European nations have slashed their promotional budgets for Japan. In his case, his advertising budget for Japan was cut by 70%!  


Annual ANTOR Japan event: Let's Go Kaigai!




*ANTOR Japan member countries have an annual summer promotion. Every year they have over 35 nations participate in this big promotion in Tokyo. This year they will have only 12 countries participating.


*The European Union Tourism Organization has cut the advertising budget  for Japan to.... Are you ready for it?.. To zero. ZERO! Zip. Nada. Nothing! They have completely given up on Japan and will not spend any more money on promotion on this country. They have redirected all the budget to China!


Sigh....


Most definitely a long hot summer coming for Japan. When will the tourism industry (all industry) recover in this country?

Saturday, September 25, 2010

China a No-Show at this Year's JATA World Travel Fair in Tokyo

One thing that definitely had a bad impression on the JATA World Travel Fair 2010 was the last minute cancellation of the displays and booths from China.


The Asahi.com gives us some insight as to why this happened:

BEIJING--City authorities here, reacting to the row with Japan over the arrest of a Chinese trawler captain, have called on local travel agencies to refrain from aggressively selling and promoting tours to Japan.


The step appears to be a deliberate measure to express Beijing's displeasure with Tokyo.




Earlier, China shelved Cabinet-level contacts with Japan.
Japanese authorities arrested the Chinese trawler captain after he rammed two Japan Coast Guard vessels in waters off the disputed Senkaku Islands in the East China Sea.
The incident two weeks ago soured bilateral ties because both countries claim sovereignty over the islands, which Chinese call Diaoyutai.
According to several travel agencies, Beijing's municipal tourism authorities summoned representatives of dozens of tourist companies Tuesday night to request they be less assertive in promoting tours to Japan.
The request was made verbally, according to people who attended the meeting.
An official with a leading travel agency in Beijing said Wednesday that tours to Japan up to early October that have been already booked will go ahead as scheduled.
But the agency is not recommending tours after that because Japan-China relations remain so strained.

China usually has a huge display on board for the JATA World Travel Fair so they were sorely missed. But the folks at JATA did a great job working like crazy to fill a huge hole in display area that was left by an absent China. I would imagine that most visitors to the JATA World Travel Fair 2010 would not notice China's absence unless they were alerted to it intentionally.


It struck me as strange, though, that, while China did not attend, there were huge displays and exhibits by Hong Kong and Macau.


Mish of Global Economic Analysis writes:

Tensions between China and Japan reached new heights in an escalating war of nerves between Japan and China. Here is the approximate sequence of events.

Japan kicked things off on September 7, with the arrest of a Chinese boat captain in disputed waters. In an escalating dispute, China blocked exports of rare earth metals to Japan on September 22.

Rare earth minerals are used in manufacturing and weapons production. The US gets most of its rare earth elements from China.

Tensions increased on September 23 when China arrested four Japanese employees of Fujita Corp on suspicion of violating Chinese law regarding the protection of military facilities.

Secretary of State Hillary Clinton entered the fray "urging dialogue".

The House Armed Services Committee scheduled a hearing on Oct. 5 to review the American military dependence on Chinese rare earth elements.

Japan releases captain.



Of course it takes two to tango and Japan is not totally innocent in this incident, but this sort of nonsense could really spiral out of control. I really wonder why the Chinese government will sacrifice so much of their own economic good and the welfare of the people for such political and nationalistic principles. Couldn't these things be calmly discussed without such antics?


I remember in March of this year when the Chinese government (well, the Macau government to be exact) suddenly revoked the license of a domestic airlines and stranded 4,000 Japanese in one day. I understand that there might be some sort of problems, but doing things in this manner is akin to taking a hammer out to fix a problem with your car... 


They should have taken care of business and made sure the passengers could have flown and everything was fine on the business side... Stranding passengers just hurts business and a countries image and hurts sales and tourism. Hurting sales and tourism not only hurts the government's income, it hurts to regular person on the street trying to earn a living.


Let's hope that they keep this in mind when continuing to deal with these problems and cooler heads prevail.


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Keywords:
China,  JATA,  JATA World Tourism Congress and Travel Fair,  Marketing Japan, Mike in Tokyo Rogers, JATA WTF 2010,  Macau, Hong Kong, Mike Rogers

Thursday, September 23, 2010

JATA World Trade Fair Starts Today, Sept 24, 2010 at Tokyo Big Site

The Japan Association of Tourist Agencies (JATA) will have their annual Tokyo travel fair,  JATA World Trade Fair (WTF) 2010, starting today Friday, September 24 to Sunday September 26 at Tokyo Big Site. The JATA WTF is one of the largest international travel fairs in all of Asia.


The JATA WTF 2010 is an exciting chance to visit the booths of many countries and experience their flavor without having to leave Tokyo. It's the next best thing to actually visiting those countries!


JATA WTF 2009


The fair will feature 699 exhibitors from 151 countries and regions all around the world with a total of 685 companies and 914 exhibit booths. There will also be delicious food and drinks from around the world that you can sample so it is a fun day for the entire family.


JATA World Travel Fair
September 24 (Fri.) 12:30 - 20:00 Travel Trade & Press
September 25 (Sat.) 10:00 - 18:00 Trade, Press & General Public
September 26 (Sun.) 10:00 - 17:00 Trade, Press & General Public
* Fair hours are subject to change.



Here is a map with how to access Tokyo Big Site:


Contact: JATA World Tourism Congress & Travel Fair Secretariat 

For General Public: JATA WTF Secretariat
TEL:03-6891-1150 FAX:03-6891-1152 
http://ryokohaku.com (Japanese Only)


From the JATA webpage:




"...the travel industry has taken on a larger role in recent years. On an individual consumer level, expectations are growing for the excitement, cultural exchange and relaxation that can be gained through travel.

The JATA World Travel Fair has taken this latent, universal "dynamism" inherent in travel as its keyword, which we work to pursue and express."



For more information on this exciting trade fair see the JATA homepage here.


See you and your family at the fair!


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Keywords: JATA, JATA World Tourism Congress & Travel Fair, JATA WTF 2010, Tokyo Big Site, Marketing Japan, Mike Rogers, Mike in Tokyo Rogers 

 
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