By Mike in Tokyo Rogers
Japan has vending machines everywhere you look. It just goes to show you how little crime there in in this country still to this day.
You can see vending machines on the corner of any street in a big city like Tokyo but you can also see them on the corner on some dirt road out in the country in the middle of what seems like nowhere!
Japan has a love affair with vending machines. You can get anything, from hot coffee to hot noodles to fresh fruit to cigarettes, from the ubiquitous machines. So it's only natural that they'd jump on the touchscreen vending machine bandwagon first.
Japan has vending machines everywhere you look. It just goes to show you how little crime there in in this country still to this day.
You can see vending machines on the corner of any street in a big city like Tokyo but you can also see them on the corner on some dirt road out in the country in the middle of what seems like nowhere!
Now, in Tokyo, the game has been taken to the next level. In Shinjuku station a touch-screen vending machine has been installed.
As online magazine Dvice reports:
Japan has a love affair with vending machines. You can get anything, from hot coffee to hot noodles to fresh fruit to cigarettes, from the ubiquitous machines. So it's only natural that they'd jump on the touchscreen vending machine bandwagon first.
A new touchscreen machine called the aCure has just been installed in the bustling Shinagawa Station in Tokyo, and it's already been attracting a crowd. Featuring the huge slew of various beverages that salarymen are used to, it doesn't do anything particularly novel. But it sure looks awesome, and it's flashy. And you know what? That might just be enough for it to catch on.
No, the one in Shinjuku station is not that great, but it is a test case. The next model is rumored to be something like the test model that Samsung (a Korean manufacturer) unveiled last year.
Here's a video of that device:
No, the one in Shinjuku station is not that great, but it is a test case. The next model is rumored to be something like the test model that Samsung (a Korean manufacturer) unveiled last year.
Here's a video of that device:
Pretty cool, eh? Now I usually never buy anything from these vending machines, but I might buy something from one of these just to play with it...
But then again, if I can play with it as much as this girl does in the video, then I already know what the machine does, and, if I am not really thirsty, then why buy the drink?
That's what the manufactures of the machine need to figure out next: How to get people who play the machine to actually make a purchase!
Aha! Now there's the $64 million dollar question.
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Keywords: Shinjuku, vending machine, touch screen, Marketing Japan, Mike Rogers, Mike in Tokyo Rogers
But then again, if I can play with it as much as this girl does in the video, then I already know what the machine does, and, if I am not really thirsty, then why buy the drink?
That's what the manufactures of the machine need to figure out next: How to get people who play the machine to actually make a purchase!
Aha! Now there's the $64 million dollar question.
-------
Keywords: Shinjuku, vending machine, touch screen, Marketing Japan, Mike Rogers, Mike in Tokyo Rogers
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