Marketing Japan: Apple iPhone 4 More Reliable than 3GS!!!...

By Mike in Tokyo Rogers

Well the results are in. Fortune magazine reports that customer satisfaction with the new iPhone 4 is a disastrously low 93%...

93%!? That's not low... That's great! Er, wait a minute. Let me re-check those stats... Let's see here. ...Yep. That's what it says, 93%.... 93% customer satisfaction!? That's great!

The article says:

"ChangeWave poll finds 93% satisfied with their new iPhone, down from 99% last year."


Yeah, I guess those are disastrous numbers.... I mean if you are a kick a*s company like Apple Computers. If you were most any other USA company like Ford, Microsoft, Chevrolet, General Motors, (your pet peeve American company's name here), you'd probably be happy if 60% of your customers didn't want to go postal on you at one time or another during the calendar year.


Yeah, disastrous. Last year's customer satisfaction with iPhone 3GS was 99%... I guess if they didn't hit 100% this year, it would have to be considered a failure. 


Yeah right. Failure. Michael Jackson's "Thriller", the biggest selling album in music history, sat at number one on the Billboard charts for 37 weeks and sold more than 25 million records in 1982. Second only to West Side Story.

Disastrous results with only 18 million albums sold!

Jackson's following album, "Bad", only sold something in the neighborhood of 18 million records, so, I guess compared to Thriller, many people thought "Bad" was a failure.


Fortune Magazine surveyed 213 new iPhone 4 owners and the results were excellent. The biggest surprise was that, in spite of claims, the iPhone 4 was more reliable than the iPhone 3GS, when it came to dropped telephone calls than the iPhone!


"The biggest surprise, however, was that when iPhone 4 owners were asked how frequently they had experienced dropped calls, the results were actually lower than when iPhone 3GS owners were asked the same question last year: 5.2% vs. 6.3%, a 17.46% reduction in reported dropped calls." 

Now isn't that a nice surprise! 


I did write before that I thought it wasn't good that my hero Steve Jobs made excuses, but I am very happy to hear this news...


Especially since I nightly stick pins in my Bill Gates voodoo doll.


Good news for Apple. Now, for the next iPhone, let's go for 120% customer satisfaction! If any American company could pull that off, Apple can!


See original Fortune Magazine article here.


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Keywords:


General Motors, Mike Rogers, Apple, iPhone 4, Microsoft, Steve Jobs, Fortune Magazine, iPhone 3GS, dropped calls, Bill Gates, Marketing Japan, Mike in Tokyo Rogers, Ford, Chevrolet, Michael Jackson, Bad, Thriller 

Marketing Japan: George Williams Launches "The Music Revolution Starts Here"

By Mike in Tokyo Rogers


Besides being on of the hardest working and hottest media stars in Japan today, George Williams is a ground-breaking leader in new media in Japan. He blows away the others by simply getting off his rear, getting to it, and just plain "getting it!"

George Williams' "The Music Revolution Starts Here"

Today we have blogs, video blogs like U-Stream and Youtube; we also have tons of SNS and Social Media tools like Twitter, Pick, Facebook, Mixi (in Japan), Linkedin, etc. On top of this, Yahoo and Google keep coming out with new and fascinating ways to "wow!" us... (Not to mention Apple and their iPads and iPhones!) On top of all this... Just when you were thinking, "What are they going to do next to top this?" Along comes a guy out of nowhere and "wows!" the Internet with his own original and expressive ideas.

George Williams has single handedly raised the bar on Internet blogging, vlogging and internet multi- media with his new site called "The Music Revolution Starts Here" at wwwgeorgewilliams.jp.

Koji Kurumatani is a frequent guest at "The Music Revolution Starts Here"

You have just got to check this out!  "The Music Revolution Starts Here" and features George with many of his super star Japanese musician friends (like regular guest Koji Kurumatani or Yuhi from Hof Dylan, to name but a few) talking (and playing) music... Music that you cannot hear anywhere else in Japan.

Not only that, George's web site also has something for everybody! You want to learn how to cook? Sure! The site has that too (George's fans will know that George co-hosts a wildly popular cooking show with famous cookery writer Kurihara Harumi). George gives us a cooking lesson once a week.

Harumi Kurihara

How about free English lessons? Yep. Got that! George makes a weekly English lesson for you too! And, of course, there's tons of music videos to watch too!

But even if you miss the live broadcast of the music, cooking or English you can easily watch back issues with the mere click of a button! No need to record your favorite show! They record it for you!

The Music Revolution Starts Here was launched last night, July 19th, 2010 at 12 midnight, so it is still a work in progress, but looking at the site, you wouldn't know it. It looks like it's been running for a long time.

This sort of multi-media solution to Internet marketing, PR and promotion is being experimented with (on the fly) in the west, but, from my knowledge, George Williams is the very first person in Japan to delve head first into this exciting new media form...

I'm expecting even bigger and even more "Wow!" products and services from George Williams and his team in the future. But today, we George Williams and his The Music Revolution Starts Here and it is a gas!

...Of course, it's all FREE!

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For More on George Williams:

Go to George's: The Music Revolution Starts Here
Go to George's: Music On! TV "George's Garage"
Go to George's: NHK Your Japanese Kitchen
Go to George's: Tokyo FM "Docomo Love Family"
Go to George's: InterFM Bam!
George Williams on Wikipedia (Japanese / 日本語)

See George Williams' bio and contact here.

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Keywords:
Google, Tokyo FM, cooking, promotion, Harumi Kurihara, video blogs, music, InterFM, Internet, PR, Internet marketing, Youtube, Linkedin, blogs, SNS, George Williams, Bam!, The Music Revolution Starts Here, Hof Dylan, NHK Your Japanese Kitchen, Mixi, Social Media, Pick, iPhone, U-Stream, Japan, Music On! TV, Yahoo, Mike Rogers, Twitter, Apple, iPad, Docomo Love Family, English, Koji Kurumatani, Facebook, Mike in Tokyo Rogers, George's Garage, Yuhi, services, products