Marketing Japan: Increase Your Google Rankings by Use of Keywords...

By Mike in Tokyo Rogers

Just a quick piece of great advice for you bloggers who - with quite understandable frustration, believe me - get discouraged because they see no quick results from their blogging or video blog (vlog) efforts.

Remember that every time you blog something, anything, you need to use all the Social Media tools in your toolbox to drive people to your blog and increase your rankings. That means when you write a new blog, then I suggest that you go to Pick, Twitter, Facebook, Mixi, U-Stream, whatever and announce that you have some new blog that you would like people to check out.

Always be thinking... Well, about something useful, if possible.

I write about Japan at Lew Rockwell.com and then announce all of those everywhere I can - even here at this blog - and I plug my modern marketing Japan blog (this blog) at the bottom of my Lew Rockwell articles.

I suggest announcing new items at least twice (on Twitter, Pick and other Social Media); once immediately after writing and then, once again, five or six few hours later (perhaps once more 24 hours later?).

It is also advisable to go to related sights and post the information there. This particular blog is about smart marketing, advertising and PR using the Internet and intelligent media in Japan, so I will also go to Linkedin and announce my new musings on the marketing groups that I belong to.

OK, so maybe, even with that, people won't follow your blog and sign up. Not to worry. Here's another piece of great advice that will get you high rankings on a Google search.

You might notice that I always put a list of keywords at the bottom of my articles and blogs like this:

Keywords: TV, focused message, Google, product, radio, Japan, business, Japanese, buzz, radio station Twitter, vlog, U-Stream, Internet, Social Media, Mike Tyson, intelligent, Pick, White House, GDP, Mixi, video blog, smart marketing, rankings, solution, Linkedin, vlogging, blogger, advertising, Google search, TV station, service, video blog, Facebook, japan, japan's, blog, blogger, intelligent marketing,  marketing, 

You have to do this every time on every blog to get great Google search engine results. Just to show you that I am right about this. Go to Google and search "Mike" and "Tokyo." Yep, that's me at #1 on the search results. Pretty amazing if you consider the fact that there must be over a million Mike's who've ever been to Tokyo... Notable ones include even Mike Tyson in person and on world-wide TV(Hey! I beat Mike Tyson in Tokyo! Rah!)

Make sure that when you do a keywords listing that you change the order of the words in your keywords so that they do not appear in exactly the same order that the do in the body of the article.

Also! One last important note. Make sure that you use the same name for yourself everywhere on the Internet and make sure you use the exact same avatar (I mean a real one with your photo!) Remember that you are selling yourself when it comes to the Internet, so branding and image are critical to your success.

That's smart business with a focused message and intelligent marketing!

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Write a Blog! But at Least Spell-Check!

By Mike in Tokyo Rogers

I wonder if Barack Obama Twitters or, at least, does Pick, or any other Social Media? I guess he certainly must not blog himself. If he does, then, judging from his White House transcripts,  those must be nearly unreadable. And, if so, forget about his Facebook or Myspace... Those must be a total mess.

Marketing, blogging and doing Social Media is a must in this day and age.... Well, duh! You knew that already. You'd think that the president of the United States would know that too. You are about to be shocked by just how useless these people in government are!

But, I guess, Barack Obama is a moron, like his predecessor... Is Obama as dim as Bushy Boy? I think he is, but you be the judge.

Many people have asked me, "How do you blog so much?" Well, the secret, I think, is to - funnily enough - not to think too much. The secret to blogging often (3, 4, 5 times a week) is to write down what you want to say in your blog, Twitter, Pick, whatever  immediately on the fly - then spell check it - then upload as soon as possible.

You've got to strike while the iron is hot!

If you keep editing and re-editing your blog, it will kill the creative juices and slow down your productivity greatly.

So, when it comes to Social Media and Social Media Marketing, in Japan or your country, then the rules and hints to frequent blogging are to:

1) Write quickly while the ideas are fresh.
2) At least spell-check before uploading
3) Edit after uploading
4) Edit as much as you like using this method. Keep doing it until you get it right.

Simple enough.

Now, just for a laugh, I've got to show you the press release from the White House about president Barack Obama's latest comments. I know how hard it is to keep from making mistakes on a blog as I make them all the time, but you'd think the President of the United States could at least arrange to have work done better than a 4th grade level. Jeez, doesn't this guy have a proof-reader?

I'm not making this up. This is the White House press release. It is full of amateurish mistakes. I have highlighted the mistakes for you (if this is the level of work we get from the White House and Obama, then we are in serious trouble):

Obama: "We need to commit to fiscal adjustments that stabilize debt-to-GDP ratios at appropriate levels over the medium tenn. I am committed to the restoration of fiscal sustainability in the United States and believe that all G-20 countries should put in place credible and growthfriendly plans to restore sustainable public finances. But it is critical that the timing and pace of consolidation in each economy suit the needs of the global economy, the momentum of private sector demand, and national circumstances. We must be flexible in adjusting the pace of consolidation and learn from the consequential mistakes of the past when stimulus was too quickly withdrawn and resulted in renewed economic hardships and recession. For our part, we will pursue measures to SUppOit the recovery in private demand and return the unemployed to work. At the same time, we recognize the impoltance of setting a credible medium-term fiscal path: that is why my Administration will cut the budget deficit we inherited in halfby FY 2013 and work to reduce our fiscal deficit to 3 percent ofGDP by FY 2015, which will stabilize the debt-to-GDP ratio at an acceptable level in that year."

There are a bunch of other mistakes in this message, but I just copied and pasted one paragraph here for you. There are a bunch more at the original. Is this a joke, or what? I understand a simpleton like myself, making these sorts of spell-check errors, but the president of the United States of America? And in an official press release? Think about it folks, this guy is the leader of the western world!? Like I said, I'm not making this up... 

We're doomed. The insane have taken over the asylum.
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