George Williams: The Music Revolution Starts Here

By Mike in Tokyo Rogers

Yesterday, I had the chance to visit George Williams and check out his very cool studio in Tokyo where he records shows for his blog / video blog, "The Music Revolution Starts Here." What a fantastic and extremely cool set-up he has.

George Williams at the Yakult Swallows' Jingu Baseball stadium

At The Music Revolution Starts Here, George introduces many of his extremely famous Japanese musician friends and the site is totally Indie and underground music. It's way cool and there's nothing like it anywhere else in Japan. You can see this completely new and ground-breaking way to promote music and do your very own TV right here.

The reason why I mention George and his web site is that I think he is setting records for unique users to his site. Get this: The site started on July 15th. Yesterday was not quite 2 weeks and The Music Revolution Starts here web page has been averaging just over 1,100 visitors a day! That's incredible!

Of course George Williams is on TV and radio all the time but he is also a whiz-kid at utilizing Social Media to promote his work which is updated daily.

You can follow George's Twitter here (great place to study up on Japanese!): http://twitter.com/kungfugeorge
Pick here: http://naver.jp/kungfugeorge
Facebook here:

He's got a bunch of other Social Media and things he does like Mixi and others (search on YouTube and U-Stream) but those URL's escape me now (I'm sure you can find them all on Facebook or on his web site).

At his web site he has tabs for Music, English, Cooking, Variety and Schedule (I don't know exactly what that last one is all about!) and he records new content every night. Last night's show featured Japanese rock star Ken Lloyd from Oblivion Dust (they sold millions of records in Japan); and more recently, "Fake."

See pirated version's of Oblivion Dust on YouTube here: http://www.youtube.com/watch?v=8rnzuhCs9vE&feature=related (parental warning on this one!)

Fake? "Just Like Billy": http://www.youtube.com/watch?v=LNJfUyVByP4

(Check these out while you can cause they are not supposed to be there... The record label are real assholes!)

Ken Lloyd is very famous and popular with the girls and, of course, he - as well as all his friend's - are big fans of mine... Ken (bless his heart) constantly begs for my autograph.

George Williams' The Music Revolution Starts Here getting over 1,000 visitors a day (with many of the visits coming from Europe and Russia) has to be some kind of record for a new blog. Someone from Google confirm that for me, willya?

Anyhow, George Williams and The Music Revolution Starts Here are definitely happening!

--------


Keywords: Indie, Indie Music, George Williams, English, Cooking, Pick, Japan, Twitter, U-Stream, Variety, Schedule, Mixi, YouTube, The Music Revolution Starts Here, Oblivion Dust, Japanese, Ken Lloyd, Fake?, TV, Jingu, Yakult Swallows, underground music, Japanese rock star, Music, Social Media, Facebook, Record label, assholes, record label assholes

One More Phase in the Shattering of Mainstream Media

By Mike in Tokyo Rogers

I rode the Tokyo subway today and saw a sign inside the car that notified the passengers that as of July 24, 2011, terrestrial television stations will no longer broadcast analogue signals in Japan and will finally make the switch to digital.

This signals the final nail in the coffin of many of the FM radio stations in this country and the collapse of TV Tokyo and TBS.

I predict that InterFM will either be bankrupt or sold to a new owner by 2014 and TV Tokyo will be in the same situation: insolvent or absorbed by another company by 2016.

I'd like to explain why in this post but first let me give you some important details involving the background of broadcast signals so that you may have a better understanding and why I think this way. Let's see if you come to the same conclusions that I have.

Let's start with AM and FM radio.

AM is called "Amplitude Modulation" and its signal is wavy. When an AM signal comes to an obstacle like a mountain or a tall building, it bounces off of it in many directions and continues going. This is why, in many areas of the United States, there are some AM stations whose broadcasts can be heard over 600 miles (1,000 kilometers) away. The AM signal is like an ocean wave so, if there are no mountains to make the signal deflect into the heavens, the signals will bounce along the earth's surface.

This makes AM radio great for talk and the friend of people who drive long-distance trucks.

FM is called "Frequency Modulation" and it goes in a straight line. When an FM signal hits a mountain, tall building or other obstacle, it stops. We've all had the experience that our favorite FM station drops off when we go through a tunnel or through a valley. That's the shortcoming of FM radio.

What many people do not know is that terrestrial TV uses the same FM frequency for its broadcasts too.

People who were brought up in Japan may remember from their childhood small portable transistor radio that had the AM / FM band on them but also played TV channels NHK and NHK Educational (1 & 3).  If you understand that analogue TV uses FM frequency to broadcast, then you now understand why those old transistor radio's had TV channels on them.

This is important so keep this in mind.

On July 24, 2011, the TV channels will stop broadcasting analogue signals. What this really means is that they will stop using the FM band for transmitting their services and go to terrestrial digital.

FM, Frequency Modulation, is a broadcast wave. Digital broadcasting is not a wave at all. Digital broadcasting is a completely different technology. Digital broadcasting is not a wave, it is binary data.

I suppose that some of you have seen binary data before. It's a series of zero's and one's and looks something like this:

00110010111100101101001110100010000100001000001

00110001000011101110001010101001001000100111000

01011110111101111011011111110010001000001101010

That is binary data. The reason why digital broadcasting is so clear and high quality is that, with binary data, it is either "on" or "off" unlike an AM or FM signal that can be blocked or deflected by tall buildings, mountains or even trees. Binary Data is crystal clear.

Now, how does this spell the end of FM radio? Bear with me here, cause now we're getting to the nitty gritty.

The future of FM radio doesn't lay in what they broadcast or how they up the ante of quality of content (but, of course, it will always be a competition between stations for dwindling audience and sponsorship dollars)...

The future of FM radio depends on what Toyota does.

That's right. Toyota is the one who decides what is going to happen. In my opinion, it is obvious that FM  is is serious trouble and that we are now witnessing the end of an era; and it's happening, in slow motion, right in front of our eyes.

But, don't take my word for it, decide for yourself. Let me explain further...

Think about this: Where do most people listen to FM radio? In cars, right?

The Japanese government and all the big manufacturers in this country, Sony, Panasonic, etc. (who, by the way, all have an incestuous relationship with each other and Toyota in stock holdings) are pushing for the digital conversion big time. These manufacturers need their flagging fortunes to get an injection of sales and profits that new broadcasting and new equipment will generate. Digital equipment costs anywhere from $500 - $2,000 (USD) a set. The Japanese manufacturers want and need for the Japanese public to go whole-hog into digital broadcasting. They need the public to dispose of their analogue equipment and buy the new digital equipment... (By the way, a cursory check of analogue equipment at Bic Camera the other day - what little I could find - showed that all the analogue products were all manufactured outside of Japan).

If digital broadcasting is a failure in this country, then it's going to hurt Japanese manufacturing for a very long time... The analogue equipment I saw was all manufactured in Malaysia, Indonesia, and I found some from Taiwan (which was surprising).

Now, how does Toyota fit into this equation?

Imagine your car dashboard. It has a GPS, CD player, and television/radio set all built together. Most people have an analogue device (with terrible TV reception!) From July 2011 there will be no cars that come with that device. They will all be digital.

After July 2011, on your dashboard, you will have a digital GPS, Internet, digital TV and digital radio. Want to do Social Media, YouTube, Twitter, U-Stream, blog? Got you covered. Need to Google or Yahoo search? Sure. When you need traffic conditions, just a click on your GPS will give you up to the minute details on traffic and road conditions. All the TV channels? No problem. Throw on top of that 6 digital radio channels and, of course, a CD player and probably an iPod connection, and you have the next generation of car entertainment system. (In Japan, as of now, there are 6 digital radio channels that are shown on CS or BS television. These channels broadcast soft jazz and classical music).

Toyota HD Digital Screen. 

All sorts of fun things like iPod, digital TV and digital radio... 

Do you see FM or AM radio? I don't

Remember I wrote that digital signals are binary data and analogue is a broadcasting wave? This is important now.

I ask you, dear reader, to consider; Since Sony, Panasonic, etc. and companies like Toyota and Nissan all have an incestuous relationship as to stock holdings and company ownership, and they desperately need to have the Japanese public buy their digital devices that cost at least $500 each... And digital devices receive binary data and are not analogue compatible... Do you think that Toyota will cut a hole in your dashboard, just under your $500 digital GPS, TV, Internet, radio device in order to install a $1 dollar made in Indonesia FM tuner?

I don't, and I think it is insane to think otherwise. Actually, the notion is laughable, isn't it?

So, if people can no longer hear FM radio in their cars, then where are they going to listen to it? In the subways with their white earplugs through their iPods and iPhones?... Get serious. Nobody does that now!

If there are any folks reading this who remember how popular short wave was way back when compared to what it is today, then they have a good idea what I think the future of FM radio in Japan looks like....

No FM radio in the car spells doom for the FM stations because if no one can listen in their car, then FM will have no listeners at all... No listeners means no sponsors. No sponsors means no money. No money means no FM...

I cannot imagine how they will survive the next 5 ~ 10 years.

If I were a station like J-Wave - that still has good ratings and high listenership - I'd get into negotiations real soon for an open digital radio channel... And, no, the license and digital conversion are not cheap. We're talking hundreds of millions of dollars. The smaller stations will never afford it, so they are dead.

And that's why July 2011 is the last nail in the coffin of FM radio in Japan.

But what about AM radio you say? Ah, that's the interesting contradiction. AM radio will probably survive. Because AM car radio is the bottom of the pit for basic car equipment (besides nothing at all)... Almost every Tokyo Taxi has an AM radio in it. Few have FM radios.

Tomorrow I will explain why this entire situation bodes ill for TV Tokyo and TBS TV.

----------

Keywords:
Nissan, Tokyo, Pick, Twitter, FM, Toyota, FM radio, Yahoo, U-Stream, J-Wave, Social Media, TV, YouTube, AM, AM radio, blog, blogs, Internet, Japan, digital TV, Panasonic, digital radio, Japan, TV Tokyo, TBS TV, iPod, iPhone, Sony, Google, Tokyo subway

Twitter a hit in Japan as millions 'mumble' online

I just found this on AP and, since I post about Twitter and Social Media so much, I thought I'd post it as is.

Twitter a hit in Japan as millions 'mumble' online

Twitter a hit in Japan as 'mumbling' tweeters give micro-blogging a distinctly Japanese flavor 

Twitter is a hit in Japan, succeeding where other social networking imports like Facebook have foundered as millions "mumble" -- the translation of tweet -- and give mini-blogging a distinctly Japanese flavor.

The arrival of the Japanese language Twitter service in 2008 tapped into a greater sense of individuality in Japan, especially among younger people less accepting of the understatement and conformity their culture is usually associated with, analysts say.

A mobile version of Twitter started last October, further fueling the Twitter boom in a nation where Internet-connecting cell phones have been the rule for years.

These days, seminars teaching the tricks of the tweet, as the micro-blog postings are known, are popping up. Ending Japanese sentences with "nah-woo" -- an adaptation of "now" in English -- is hip, showing off the speaker's versatility in pseudo-English Twitter-speak.

A TV show features characters that tweet. A Tokyo bar has screens showing tweets along with World Cup games. And pop idols, a former prime minister and plain regular people are all tweeting like crazy.

The proportion of Japanese Internet users who tweet is 16.3 percent and now surpasses the ratio among Americans at 9.8 percent. Twitter and Japan's top social networking site, mixi, have been running neck-and-neck with monthly visitors between 9 million and 10 million but in April Twitter squeaked past mixi, according to ratings agency Nielsen Online.

In contrast, only 3 percent of Japanese Internet users are on Facebook compared with 62 percent in the U.S., according to Nielsen. MySpace has also failed to take off in Japan, at under 3 percent of Net users versus 35 percent in the U.S., according to comScore Inc.

Twitter estimates Japanese write nearly 8 million tweets a day, or about 12 percent of the global total. Data from Tweet Sentiments, a web site that analyzes tweets, show Japanese are sometimes tweeting more frequently than Americans.

"Japan is enjoying the richest and most varied form of Twitter usage as a communication tool," says Daisuke Tsuda, 36, a writer with more than 65,000 "followers" for his tweets. "It's playing out as a rediscovery of the Internet."

One reason is language. It's possible to say so much more in Japanese within Twitter's 140 letter limit. The word "information" requires just two letters in Japanese. That allows academics and politicians to relay complex views, according to Tsuda, who believes Twitter could easily attract 20 million people in Japan soon.

Another is that people are owning up to their identities on Twitter. Anonymity tended to be the rule on popular Japanese Web sites, and horror stories abounded about people getting targeted in smear-campaigns that were launched under the shroud of anonymity.

In contrast, Twitter anecdotes are heartwarming. One well-known case is a woman who posted on Twitter the photo of a park her father sent in an e-mail attachment before he died. Twitter was immediately abuzz with people comparing parks.

So far, people are flocking to Twitter in positive ways, reaching out in direct, public and interactive communication, debunking the stereotype of Japanese as shy and insular, says Noriyuki Ikeda, chief executive of Tribal Media House, which consults on social media marketing.

"Twitter is turning out to be like a cocktail party," he told The Associated Press. "Japanese see how fun it is to network and casually connect with other people."

Twitter is also proving a good business tool. Companies are exploring Twitter as a way to reach consumers and get feedback, a function that holds potential in Japan where broadband connections are widespread and cheap, and mobile phones outnumber the population.

Retailer Tokyu Hands uses Twitter to answer queries from customers, while clothing-chain Uniqlo has used Twitter in marketing by setting up a virtual queue where people tweet with each other and get freebies.

Motohiko Tokuriki, chief executive of consultant Agile Media Network, who has nearly 200,000 followers, believes Twitter is on its way to be chosen the hit new word of the year, a coveted honor that draws great publicity here.

"It's telling that Twitter was translated as 'mumbling' in Japanese," he said. "They love the idea of talking to themselves," he said.

Twitter may even offer Japan's web entrepreneurs global opportunities that had so far eluded them because it's the first digital "global-standard" outside of search engines like Google or Yahoo! to catch on here, says Toru Saito, chief executive of Loops Communications, which specializes in social networking businesses.

That means software applications Japanese develop for Twitter could win acceptance from a global market. Japanese mobile software products have tended to be for Japanese up to now.

"I'm getting so many queries, including those from abroad," Saito said.

Rocky Eda, corporate communications manager for Digital Garage, which supports Twitter's Japan operations, is thrilled people are embracing Twitter.

"In finding fulfillment in expressing what's on your mind for the moment, Twitter is like haiku," he said. "It is so Japanese."

(Article from AP see here)

-------

Keywords: Marketing Japan, Mike Rogers, business, TV station, radio station Twitter, vlog, U-Stream, Internet, Social Media, intelligent, Pick, blogger, advertising, vlogging, Japan, intelligent marketing, service, Facebook, japan, japan's, blog, blogger, TV, focused message, product, radio, Mixi, video blog, Mike In Tokyo Rogers, smart marketing, solution, Japanese, buzz, marketing,